When it comes to having conversations with prospects, there are a few frameworks I like to use but at the end of the day, it’s a conversation.

Be human.

Don’t be robotic by blindly following some “pre-defined” rules.

Here are the frameworks in a chronological order (as you’ll likely use them during your convos):

X or Y

Does it work?

Why do you think it doesn’t work?

Offer

Pitch the call

As I said, keep it human.

Joke around, have fun, be casual.

Just don’t be stupid and you’ll be good (for real).