Good content is just one part of the equation to succeed.

The other part is making sure the right people see it.

There are 2 ways to accomplish this:

1. Sending connection requests

Pros:

• Hyper-targeted
• Free (or very cheap with automation software)

Cons:

• Takes some time for the results to kick in
• Weekly sending limit (200 connection requests per week as of now)

2. Paid distribution a.k.a. paid engagement from big accounts

Essentially, you pay people with big accounts to engage with your content → their audience will see it.